BBC World Service
Gond tribal artist Bhajju Shyam created the event illustrations,
a bird that talks to people and travels across India
The event illustration worked well with the BBC brand guidelines
We used local channels to promote the event – even rickshaws!
Flyers photocopied in local paper
The event was well attended
This pre-event campaign led to a post-event campaign, also illustrated by Bhajju. The illustration represent the BBC programming
We did an advertising campaign in local newspapers...
...and billboards
BBC World Service